Reductionism and Revenue

Tuesday, April 28, 2020 | 2:30 PM EST

If you are realizing budget impacts, you may wish to consider doing two things in the immediate. First, let go of services that provide for the few with little to no community benefit, especially if they are being subsidized by tax dollars (you know, the yoga class for the Mayor and her three best friends). There is no better time than right now while services are in hibernation and doors are temporarily closed to make these changes. As the old saying goes, out of sight, out of mind. And secondly, think about offering fall/winter programming at reduced rates to incentivize those who can afford it to register today and benefit from discounting. While this may be counter intuitive to sound pricing strategy, this can be an “exception to the rule” pricing practice generating much needed revenues in the short term.

To view the PowerPoint Presentation, click here!